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The Syracuse University Brand

A group of walking on a sunny day in front of the Hall of Languages

As we strive to realize our One-University vision, we are all responsible for telling our story in a cohesive, consistent and compelling way. In addition to the shared resources below, other useful items such as guidelines, logo files, and templates are available to anyone with a NetID on our Internal Brand Resource site .

Brand Guidelines (requires NetID to access)

This document outlines our brand positioning as well as everything you need to know about our visual identity (logo rules, color, typography, photography, video, iconography and illustration, etc.)

Editorial Style (requires NetID to access)

The Syracuse University Editorial Style Guide was compiled for those who write and edit Syracuse University communications, marketing collateral, content and publications, both online and print, centrally and in the schools, colleges, and academic and administrative units.

A companion to the Associated Press Stylebook, the guide includes Syracuse University-specific references and usage, exceptions to AP style and some often-used AP style entries (for more details on these entries, consult the AP Stylebook).

The University values diversity, is committed to inclusion, and seeks to provide access for all people, including those with disabilities. For this reason, WCAG 2.0 AA accessibility standards  are required for all University websites.


Every University web page should contain Google Tag Manager (GTM) which includes Google Analytics. Access to the University’s analytics is protected.

Trademark Licensing

The Office of Trademark Licensing has been established to manage use of University marks.


If you have any questions regarding our brand, assets, or guidelines, please reach out to the Division of Marketing and Communications.